Project Title: HDS – HURACÁN DANCE SHOES, LDA.
Beneficiary: HDS – HURACÁN DANCE SHOES, LDA.

Project Description, Objectives and Expected/Achieved Results:

The internationalization project of Huracán Dance Shoes aims to expand the company's presence in international markets, particularly across Europe, the United States, and South America, with a special focus on Argentina, through an integrated digital strategy.

The project includes the optimization of the company's e-commerce platform, enhancing both user experience and technical performance—particularly on mobile devices—as well as the implementation of digital marketing strategies, including Search Engine Optimization (SEO), Google Ads campaigns, social media marketing, and content marketing. These initiatives are designed to increase brand visibility, attract qualified traffic, and drive international sales.

The production of high-quality, relevant content, combined with targeted marketing campaigns, will strengthen the brand's positioning as a leading name in the dance footwear industry, reinforcing its digital presence and competitiveness in global markets.

Objectives:  The project aims to increase the international recognition of Huracán Dance Shoes, strengthen sales through digital channels, and expand the company's presence in strategic international markets. It also seeks to enhance the online shopping experience and establish the brand as a global benchmark in the professional dance footwear segment.

Programme: Internationalization through E-commerce
Total Investment: €25,000.00
Funding Granted: €12,500.00